About
About Durand Cadillac
Worcester County's most decorated Cadillac dealership — 30+ years of local ownership, award-winning service, and a genuine commitment to your experience before, during, and long after your purchase.
A Different Kind of Cadillac Experience
Durand Cadillac in Leominster isn't a corporate showroom or a revolving-door transaction hub. It's a locally owned dealership with over 30 years of roots at 495 Main Street — built on the belief that a Cadillac purchase should feel every bit as refined as the vehicle itself.
From our proprietary Durand Best Custom Price model to our pick-up and delivery service for both sales and maintenance, every element of our process is designed around your schedule, your comfort, and your long-term satisfaction.
That commitment has earned recognition: we're a 5-time Cadillac Master Dealer, a 6-time Standard For Excellence Platinum Award winner, and the region's #1 Certified Pre-Owned Cadillac dealer. But the measure we hold ourselves to every day is simpler — are we treating you the way you deserve to be treated?
Joel Baker & Rick Durand — dealer principal and co-owner Joel Baker has led this dealership for over 30 years, with Rick Durand joining as a partner in 2019. Together they maintain a culture of personal accountability and community investment, including Joel's 19-year participation in the Pan-Mass Challenge for cancer research at Dana-Farber.
Six Reasons Leominster Chooses Durand
Every process, every amenity, and every policy at Durand Cadillac is intentional. Here's what makes the difference — and why our clients return.
Durand Best Custom Price
Our proprietary pricing model is built to be highly competitive from the first conversation. No inflated sticker prices, no back-and-forth theater — just a transparent, market-calibrated offer designed around your best deal.
Premium Pick Up & Delivery
We deliver your newly purchased Cadillac directly to your home or office with a personalized orientation from one of our experts. For service appointments, we pick up your vehicle and leave a loaner — your day stays uninterrupted.
#1 Certified Pre-Owned Dealer
We certify more Cadillacs than any dealer in the region. Every CPO vehicle passes a rigorous multi-point inspection, carries fewer than 60,000 miles, and is backed by a 6-year/100,000-mile warranty — with special CPO financing available.
Transparent Video Inspections
Before any repair work begins, our certified technicians text you a customized video explaining exactly what needs attention and why. You see what they see — complete transparency, zero surprises on your bill.
Climate-Controlled Service Reception
Check in for service without stepping outside. Our fully covered, climate-controlled service reception bay means arriving in New England winter or summer heat is equally comfortable — a small but meaningful detail that sets the tone for your visit.
Complimentary 15-Mile Shuttle
Drop your vehicle for service and we'll shuttle you to work, home, or local shopping destinations within a 15-mile radius — complimentary. Your routine shouldn't have to pause because your Cadillac is being cared for.
Your Cadillac, Delivered to Your Door
New purchase delivered with a personal orientation. Service appointments handled without disrupting your day. Durand's Premium Pick Up & Delivery is how Leominster's most demanding drivers prefer to experience ownership.
Service Built Around Your Life
Our service commitment begins with transparency and ends with convenience. Every appointment starts in a covered, climate-controlled bay — then your dedicated technician sends you a video showing exactly what they found before a single wrench turns.
Need to get on with your day? Our 15-mile complimentary shuttle will drop you at work, home, or wherever you need to be. If you'd prefer, our Premium Pick Up & Delivery team comes to you — leaving a loaner and returning your Cadillac clean and serviced.
- Climate-controlled, covered service reception bay
- Personalized video inspection texted to your phone before any repair
- Complimentary loaner vehicles for service customers
- Free shuttle within a 15-mile radius — to work, home, or shopping
- Cadillac-certified technicians — factory trained on every model
- Tire price-match guarantee — always competitive on tires
Start Online. Finish With Personal Service.
When you're ready to purchase, we want your visit to feel like a relaxed confirmation — not the beginning of a long process. Use our online tools to handle the details at your own pace, so the showroom experience (or your doorstep delivery) is focused entirely on you.
- Trade-in estimate tool — instant valuation before you arrive
- Online finance pre-approval — handled from home
- Full inventory with photos, specs, and transparent pricing 24/7
- Buy Online option with home delivery and expert orientation
- Access to current GM manufacturer incentives and specials
Your Experience, Start to Finish
Whether you begin online, at home, or in our showroom — here's exactly what the Durand Cadillac process looks like.
Browse & Research
Shop our full new and pre-owned inventory online with photos, specs, and transparent Durand Best Custom Pricing available 24/7 — no appointment necessary.
View Inventory ?Finance & Trade
Get pre-approved online, receive an instant trade-in valuation, and explore current Cadillac manufacturer incentives and specials — all before setting foot in the store.
Apply for Financing ?Showroom or Delivery
Visit our welcoming Leominster showroom at 495 Main Street, or let us bring a vehicle to you. No-pressure, no quotas — just a team focused on your decision.
Contact Our Team ?Drive or Receive Delivery
Take delivery at the dealership, or have your new Cadillac delivered with a full personalized orientation. The relationship we build with you starts here — and continues long after.
Ownership & Leadership
Joel Baker & Rick Durand
Dealer Principal & Co-Owner · Durand Cadillac, Leominster, MA
Joel Baker has led this dealership for over 30 years — first as Baker Cadillac, now as Durand Cadillac — with a simple philosophy: treat every customer like a guest, not a transaction. With a degree in mechanical engineering and an MBA, Joel brings both technical depth and business discipline to an operation that's always chosen long-term relationships over short-term volume.
Rick Durand joined as partner in 2019, deepening the dealership's leadership and continuing the same community-first approach. Both owners remain actively involved at the store — approachable, accountable, and genuinely invested in your experience.
"We strive to provide the best customer service anywhere. When you are at the dealership, you will feel like a guest, and we make that feeling evident at all times. Our goal is to fit into our customers' lives on their terms."
Worcester County's Cadillac Authority
For over three decades, Durand Cadillac has operated from the same address in Leominster, serving drivers from Worcester, Fitchburg, Gardner, and across Central Massachusetts. We are a small, deeply community-rooted team — not a national chain with a distant corporate office making decisions for customers it will never meet.
That independence means we have the flexibility to do things the right way, every time. To price transparently. To invest in service technology that genuinely helps our clients. To make the community investments — like Joel's 19-year annual commitment to the Pan-Mass Challenge — that reflect our values, not just our brand guidelines.
Frequently Asked Questions
Everything you want to know about buying, financing, and owning a Cadillac at Durand in Leominster, MA.
Visit Us in Leominster
New and certified pre-owned Cadillacs, transparent pricing, award-winning service, and 30+ years of Leominster roots — all at 495 Main Street.
